Inside fashion business: how brands are born

What you’ll learn:

• Understand the core elements of brand identity and what makes a fashion brand memorable.
• Define brand values, mission, and tone to build a strong and authentic foundation.
• Position your brand in the market to stand out in a competitive industry.
• Craft compelling storytelling that connects emotionally with your audience.
• Translate creative ideas into a recognizable and consistent visual style.
• Learn how successful designers and entrepreneurs build trust, loyalty, and long-term brand appeal.